Fierce Competition in Humanoid Robot and Thematic ETFs

Samsung, KB, and Hanwha Asset Management are garnering significant attention with the simultaneous listing of ETFs related to humanoid robots. Samsung Asset Management primarily targets the U.S. market, with its portfolio focusing largely on America. In contrast, KB Asset Management distinguishes its investments between hardware and software, likely aiming to offer more specialized investment portfolios. Meanwhile, Hanwha Asset Management invests in both robot manufacturing firms and component material companies, taking an integrated approach to technology sector investments.
In the thematic ETF sector, numerous quantum computing, humanoid, and India-related ETFs have been launched, intensifying competition among asset management firms. Concerns are being raised about the difficulty of differentiating products when similar offerings are released simultaneously, aside from fee reductions. In this context, KB Asset Management has set relatively lower fees to attract investors, reinforcing the advantage that large management firms hold in fee competitiveness. Consequently, in this fiercely competitive environment, each asset management company is actively pursuing distinctive strategies and differentiation to expand their market share.
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