Celebrating the First Anniversary of RISE ETF Brand by KB Asset Management
KB Asset Management has marked the first anniversary of its rebranding to the RISE ETF with significant accomplishments. The total net assets surged by 42.5%, reaching 17 trillion won, strengthening its position in the ETF market. Not just the brand but also the diversification of themes and strategies offers investors a variety of choices. The firm also makes efforts to enhance public interaction through events such as the coffee truck initiative.
A key contributor to the success has been the digital content and theme-based ETFs, with a focus on attractive themes like US AI, humanoids, and natural gas, which are being bolstered. These products respond quickly to market changes and have managed to capture the interest of investors. Alongside, KB Asset Management aims to provide real assistance to investors through the 'RISE ETF Investment Guidebook' offering four core strategies.
Following the rebranding, web search volume on Naver spiked by 286%, indicating a significant increase in public interest. This phenomenon not only raises brand awareness among investors but also benefits the general public, which is expected to positively impact the firm’s sustained growth.
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화이트페이퍼2025 7月 18
KB Asset Management Holds 1st Anniversary Coffee Truck Event for 'RISE ETF' Rebranding - White Paper[White Paper=Suah Go, Reporter] KB Asset Management (CEO Kim Young-sung) announced on the 18th that it held a coffee truck event on the 17th to mark the first anniversary of the 'RISE ETF' brand renewal at the IFC Lawn Square in Yeouido, Seoul, and in front of the Teachers' Pension headquarters. This event was planned to thank investors for their interest and support for the 'RISE ETF' over the past year since the rebranding in July last year. Company employees and event officials provided more than 3,000 cups of coffee and lemonade from early morning, creating a venue for communication with ETF investors and financial industry officials. KB Asset Management
'RISE ETF' Rebranding 1st Anniversary, KB Asset Management Treats Yeouido with Coffee - Smart Today|Smart Today=Reporter Kim Se-hyung| KB Asset Management (CEO Kim Young-sung) announced on the 18th that it held a coffee truck event on the 17th to commemorate the 1st anniversary of the 'RISE ETF' brand renewal. This event was planned to reciprocate the attention and support investors have given to 'RISE ETF' over the past year since the rebranding, held at Yeouido, Seoul IF
KB Asset Management Celebrates 1st Anniversary of RISE ETF Rebranding with Coffee Truck EventOn the 18th, KB Asset Management announced it held a coffee truck event to celebrate the first anniversary of its RISE ETF (Exchange-Traded Fund) brand rebranding. The event took place on the 17th at the lawn plaza of the IFC in Yeouido, Seoul, in front of the headquarters of the Teachers' Mutual Aid Association. Employees and event staff participated directly, providing over 3,000 cups of coffee and lemonade in the morning. On July 17 last year, KB Asset Management rebranded its ETF from 'KBSTAR' to 'RISE' and aimed for new growth. 'RISE' encapsulates 'Rise Tomorrow', symbolizing budding investments for individual investors.