Sharp Rise in Minor Investors and ETF-Focused Investment Trends

According to a recent announcement by Shinhan Investment Corp., the number of investment accounts opened by minors in the first quarter of 2024 surged by 272% compared to the previous year. The majority of these accounts were opened remotely via mobile, with non-face-to-face openings accounting for 58.4% of the total, highlighting a rapid digital shift in investment habits, even among young investors. Minors maintained an average balance of about 10 million KRW per account and demonstrated a preference for long-term and diversified investment strategies.
Investment preferences skewed toward major domestic stocks—especially Samsung Electronics—and prominent US tech stocks such as Tesla and Apple. There was also a marked increase in interest toward index-based ETFs, like those tracking the S&P500 and QQQ Trust, underlining the minors' focus on diversification and capital preservation over the long term.
In response to these trends, Shinhan Investment Corp. plans to introduce initiatives such as the 'Our Child’s Asset Management Service' and AI-powered wealth management tools designed for joint use by parents and children. This expansion of educational and investment support reflects a commitment to providing minors with structured financial education and practical investing experience.
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"I Bought Samsung Electronics and ETFs" - Minor Accounts Triple in Number - Financial NewsAs the stock market flourishes, minors have become more active in entering the stock market, showing a pronounced tendency towards diversified investments. Analyzing by product, the investment experience of minor accounts was mainly in domestic stocks, followed by foreign stocks and other financial products. Notably, in overseas investments, indirect investment through ETFs was preferred over direct stock picks...
Minors Prefer ETFs Like S&P500 and QQQ Over Individual Stocks in Overseas Investments… Up 272% Year-on-Year - Business PlusShinhan Investment Corp. announced on the 29th, in celebration of Family Month in May, that its analysis of account openings and stock trading data for minors and their parent clients in the first quarter of this year showed a noticeable trend. Minors' investments are increasingly starting through mobile non-face-to-face accounts, leading to long-term and diversified investments centered on exchange-traded funds (ETFs). According to the analysis, the number of minor account openings in the first quarter of this year surged 272% compared to the same period last year, with minors' financial participation rapidly expanding. Notably, 58.4% of accounts were opened non-face-to-face, shifting the focus of account openings from branches to mobile. The average balance of minors' accounts is approximately 10 million won.
“How to Invest My Child’s Seed Money?” Shinhan Investment Securities sees 272% Increase in Minor Accounts… Clear Trend of 'Long-term and Diversified Investments' Centered on ETFs - Herald Economy[Herald Economy = Reporter Song Ha-joon] As the minor investment market is rapidly expanding, the trend of mobile-based non-face-to-face account openings and long-term, diversified investments centered on ETFs is becoming clear

