Shifting ETF Market Share: Samsung AM Surges Ahead of Mirae Asset
Samsung Asset Management has further consolidated its leadership position within the Korean ETF market. Driven by the recent KOSPI rally and favorable government policies for stock market activation, Samsung’s ETF assets under management have reached KRW 147.7 trillion, claiming a 39.5% market share. The competitive gap with chief rival Mirae Asset Asset Management has widened to 7.7 percentage points. As the first domestic index ETF provider, Samsung is expanding its brand visibility and market dominance, actively seeking to attract additional retail investors.
Meanwhile, government policies to encourage the return of investments to the domestic stock market have negatively impacted Mirae Asset’s ETF market share. Tax benefits and the introduction of RIA accounts are confined to Korean equities, excluding overseas exposures, which has contributed to a decline in Mirae Asset’s overseas index ETF share. Furthermore, stricter regulations on foreign stock investments have led to an overall reduction in its market share. This evolving context is increasing the distance between the two industry giants and is reshaping the competitive landscape of Korea’s ETF market.
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대한금융신문2026 3月 25
Mirae Asset Management Shaken by 'Return to Domestic Market' Trend - Korea Finance NewspaperMirae Asset Management is facing a direct hit from the government's policy on returning to the domestic stock market. According to the financial investment industry on the 24th, Mirae Asset Management's exchange-traded funds (ETF) market share was 31.8% as of the previous day, down 3.1 percentage points (p) from the same period last year. During this period, the gap with the leading Samsung Asset Management widened from 3.3%p to 7.7%p. This is attributed to the strengthened regulations on foreign stocks since the end of last year. Financial authorities demanded a halt to cash-based promotions and advertising and strengthened risk guidance, saying that excessive marketing of foreign stocks could lead to investor damage, resulting in a continued decline in the share of Mirae Asset Management, which is focused on foreign index ETFs.