Korea Investment Management Hosts 'ACE RUN' Running Challenge to Promote ACE ETF
Korea Investment Management Hosts 'ACE RUN' Running Challenge to Promote ACE ETF
Korea Investment Management has announced the 'ACE RUN' running challenge to promote its ETF brand, ACE. Participants can join the event from April 15 to May 14 by running over 2 kilometers on the 'Runday' app and sharing a verification photo on their social media. Rewards for the event include popular items such as Mega Coffee coupons, Hoka running shoes, and Garmin watches, designed to attract a younger and more active audience. This initiative reflects the company's strategic marketing efforts to raise awareness of ETF products and expand its investor base. By integrating elements of health and running with financial products, the campaign is likely to not only broaden public recognition of ACE ETFs but also strengthen brand image. The winners will be announced on May 28th, and the streamlined participation process and appealing rewards are expected to generate strong participation.
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