Korean Financial Firms Roll Out Events to Attract Juvenile Customers
In celebration of Family Month in May, major South Korean financial firms are launching initiatives to attract juvenile customers. Samsung Asset Management is promoting a family-oriented investment culture through events like gifting 'Samsung KODEX ETF' and a balance verification event. Yuanta Securities is hosting a stock gifting event with various prizes to encourage participation. Mirae Asset Securities is enhancing its bond with parent customers by offering cash incentives when minors open stock accounts.
Similarly, Mirae Asset Management has launched the 'TIGER ETF Big Recruitment for Children' event, providing financial education and various goods for children. These efforts aim to solidify a client base among children and adolescents within the financial industry, while promoting a culture of family investment. Hana Bank is also planning the '2025 Hana Bank Children's Go Festival,' a strategy to boost brand loyalty through family-centric participatory events. Meanwhile, KB Kookmin Bank, BNK Busan Bank, and Saemaul Geumgo are introducing various financial events and preferential savings products to attract customers.
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