Shift in Korean Wealth Management and Rapid ETF Market Expansion

According to recent reports by Hana Financial Group and Hana Bank, wealthy Koreans under the age of 50 with over KRW 1 billion in financial assets are increasingly prioritizing financial investments over real estate. These high-net-worth individuals are diversifying their portfolios with tangible assets such as gold and silver, as well as engaging in angel investing and venture capital. Their allocation to financial assets has grown from 35% to 46%, and interest in Exchange Traded Funds (ETFs) is expected to remain strong through 2026.
Meanwhile, South Korea’s active ETF market has surged, surpassing KRW 100 trillion in net assets. Demand for active ETFs is rising due to their potential for excess returns via managed stock selection, particularly in popular growth themes like artificial intelligence and robotics. However, concerns remain over their higher volatility and a continued need for broader product diversification.
The total market capitalization of domestic ETFs has also exceeded KRW 400 trillion, buoyed by a strong KOSPI index and robust semiconductor shares. KODEX 200 leads in popularity, followed by TIGER US S&P 500 and TIGER Semiconductor TOP10, all ranking among the top ETF products.
Related ETF
Related News
ETF Market Cap '400 Trillion'… KODEX 200 'Top' - Hans Economy| Seoul=Hans Economy Reporter Choi Cheon-wook | The market capitalization of exchange-traded funds (ETFs) listed on the domestic stock market has reached the era of 400 trillion KRW. This is interpreted as a result of accelerating investment into related ETFs due to expectations over the stock market rise hitting a KOSPI index of 6000, and the strength of domestic semiconductor stocks led by Samsung Electronics and SK Hynix. The most popular product among investors was identified as KODEX 200. According to the Korea Exchange and other sources, the market capitalization of over a thousand ETFs listed domestically totaled 404 trillion 222.9 billion KRW as of the close of trading on the 15th. The 400 trillion KRW ETF market cap marks an era since the first product appeared in October 2002.
Related ETF
Manager's ‘Skill’ Worked...Active ETFs Outperform Index Tracking - Seoul EconomyActive Exchange-Traded Funds (ETFs) have surpassed 100 trillion won in net assets, establishing themselves as a pillar driving the growth of the domestic ETF market. The increasing demand for differentiated products where fund managers select stocks for investment, as well as the expectation of higher returns compared to passive products, are considered contributing factors.
Wealthy Individuals with Over 1 Billion in Financial Assets Increased Their Assets through ETFs and Stocks, Hana Financial Research Institute Says "The Myth of Real Estate Invincibility is Cracking" - Business PostWealthy individuals with over 1 billion in financial assets increased their assets through ETFs and stocks, Hana Financial Research Institute says "The myth of real estate invincibility is cracking"
Emerging wealthy prefer stocks and ETFs over real estateIt has been revealed that asset owners below 50, who have recently joined the ranks of the wealthy with financial assets over 1 billion KRW in the past decade, are focusing more on financial investments than real estate this year. The analysis suggests they are utilizing various investment methods, from tangible assets like gold, silver, and art to private investment partnerships, startups, and ventures instead of safe assets.


