Shifts in the Korean ETF Market: Declining Market Share and Organizational Restructuring
Shifts in the Korean ETF Market: Declining Market Share and Organizational Restructuring
Kiwoom Asset Management is struggling to make a significant impact in the domestic ETF market, failing to rank among the top performers in terms of returns this year. Their ETF net asset growth rate lags behind competitors, resulting in a drop in market share from 6th to 7th place, overtaken by Hanwha Asset Management. Although there have been efforts to reinforce competitiveness through rebranding and organizational restructuring, tangible results remain elusive. The primary issue is the absence of standout products, with previous high-performing offerings losing ground against those of other management firms. In a contrasting move, Korea Investment Trust Management Company has revamped its organizational structure to bolster its ETF competitiveness. The ETF product development division has been relocated to report directly to the CEO, and a new Digital Strategy Headquarters has been established, led by Jihye Ryu, who will oversee digital marketing and customer communication. This restructuring aims to integrate product development, operations, and marketing functions to enhance synergy and expedite strategic decision-making.
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