Samsung Asset Management Strengthens Position in ETF Market Through Executive Appointment
Samsung Asset Management has promoted Kim Du-nam, the head of Customer Marketing Division, to vice president as part of its regular executive reshuffle for 2026. The newly appointed vice president, Kim, has a solid educational background with a degree from Korea University and a master's in financial engineering from KAIST, and has demonstrated leadership across various asset management sectors. This strategic move aims to bolster product and marketing capabilities to solidify market dominance in the ETF sector. Additionally, an organizational restructuring and new position appointments are anticipated soon.
In the competitive ETF market, Samsung Asset Management and Mirae Asset Management have been increasing their advertising expenditures. Samsung's spending in the third quarter of 2023 surpassed 13 billion won, slightly higher than Mirae Asset's expenditure. While historically, Mirae Asset spent more on advertising, the gap has narrowed recently. Meanwhile, other competitors like KB Asset Management and Korea Investment & Securities have been reducing their advertising budgets, while Shinhan Asset Management and Kiwoom Investment Asset Management have slightly increased theirs. Concerns are being raised about the potential negative impact of heavy advertising expenses on profitability.
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Samsung Asset Management Promotes Du-Nam Kim to Vice President…“Leading the No.1 ETF Position” - Financial NewsSamsung Asset Management announced on the 26th that it has conducted regular executive promotions for 2026, promoting Du-Nam Kim, head of the customer marketing department, to vice president. He joined the company in 2004 as a member of the index management team and has served as head of the multi-asset management division, head of the ETF solutions division, head of ETF strategy, and head of the ETF business division, before taking over the customer marketing division at the end of 2022.